BBC Abandons Generative AI for Doctor Who!
Summary of complaint: The BBC has received complaints about reports that it is exploring generative AI in Doctor Who promotion. BBC response: As part of a small trial, marketing teams used generative AI technology to help draft some text for two promotional emails and mobile notifications to highlight Doctor Who programming available on the BBC. We followed all BBC editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent. We have…