DOCTOR WHO’S STREAMING STRATEGY CAUSES LINEAR RATINGS TO FALL
Doctor Who finally returned to screens last night with a double bill premiere on BBC One, BBC iPlayer and Disney+ worldwide. The new season sees Ncuti Gatwa return as the Fifteenth Doctor, alongside Millie Gibson as Ruby Sunday, as they travel through time and space on adventures to unknown lands, to the Regency era in England, to outer space worlds and the sixties. Due to the show’s new streaming-first release schedule, overnight ratings become even more irrelevant than they already…